Yesterday, I had an extraordinary meeting with Anurag Gupta, a young man with great aspirations to create global transformation, largely by changing the way businesses work. He has worked with many companies as a management consultant, and in virtually every instance, he finds that when they set a company mission statement of higher purpose, abundance follows.
I have seen the power of such a mission statement firsthand. Not long ago, I paid a visit to Clarus Transphase Scientific in Marin County, California. This innovative company claims to have discovered a way to harness certain optimal energy frequencies found in nature through what they call ‘sympathetic resonance technology’ (SR). Through this vibrational feedback mechanism, the technology claims to be able to ‘amplify and increase the efficiency of electronic, chemical and organic systems”.
Clarus has made use of this technology in its Q-Link pendant, a quantum resonance device and personal energy-system enhancer. The Q-Link claims to ‘tune’ individuals, so that they have more energy and a harmonized wellbeing. There is growing anecdotal and scientific evidence of its success.
The company is now examining ways to adapt the SRT technology to improve many facets of living, including improving crop yields, and applying it to water and other technologies.
A sacred contract
I write about them not to tout their product but to hold them up as an example of a company that considers their mission statement a sacred contract between themselves and the public.
As you walk thought the door to their offices, the eye is drawn to a small table prominently placed in the center of the hallway.
Propped up on the table in a handsome frame and rendered in a large and decorative typeface, is Clarus’ mission statement.
Unlike most corporations whose vision never reaches much beyond the objective of reaching their financial targets or satisfying the shareholders, Clarus believes the company’s highest purpose is to improve the health and welfare of humanity.
That loft ideal is placed on an ‘altar’, surrounded by a few meaningful spiritual objects such as flowers, candles and a small Buddha.
Dozens of times every day, each employee passes the mission statement, and is reminded of his company’s true purpose and his role in achieving it.
Clarus’ president and CEO Robert O. Williams, who formulated the mission statement, believes that by giving the statement pride of place, the actions within the company are more likely to proceed from that higher purpose.
Although all businesses must make a profit to survive, by taking the time to work out the true purpose of the company you work for and aligning it with your own higher intentions, you will have a stronger commitment to your work.
It goes without saying that if your work doesn’t have a positive mission in the world (e.g., it produces junk food), perhaps it is time to seek other employment.
If you place it where you can see it everyday, it wil remind you always to aim high — and also who you really are.
What is your company’s true mission?
To work out your company’s higher purpose, ask everyone in your business to answer these questions:
Tags:
Add a Comment
© 2009 Created by Lynne McTaggart on Ning. Create a Ning Network!
You need to be a member of Living The Field to add comments!
Join this Ning Network