Living The Field

Yesterday, I had an extraordinary meeting with Anurag Gupta, a young man with great aspirations to create global transformation, largely by changing the way businesses work. He has worked with many companies as a management consultant, and in virtually every instance, he finds that when they set a company mission statement of higher purpose, abundance follows.
I have seen the power of such a mission statement firsthand. Not long ago, I paid a visit to Clarus Transphase Scientific in Marin County, California. This innovative company claims to have discovered a way to harness certain optimal energy frequencies found in nature through what they call ‘sympathetic resonance technology’ (SR). Through this vibrational feedback mechanism, the technology claims to be able to ‘amplify and increase the efficiency of electronic, chemical and organic systems”.

Clarus has made use of this technology in its Q-Link pendant, a quantum resonance device and personal energy-system enhancer. The Q-Link claims to ‘tune’ individuals, so that they have more energy and a harmonized wellbeing. There is growing anecdotal and scientific evidence of its success.

The company is now examining ways to adapt the SRT technology to improve many facets of living, including improving crop yields, and applying it to water and other technologies.

A sacred contract

I write about them not to tout their product but to hold them up as an example of a company that considers their mission statement a sacred contract between themselves and the public.

As you walk thought the door to their offices, the eye is drawn to a small table prominently placed in the center of the hallway.

Propped up on the table in a handsome frame and rendered in a large and decorative typeface, is Clarus’ mission statement.

Unlike most corporations whose vision never reaches much beyond the objective of reaching their financial targets or satisfying the shareholders, Clarus believes the company’s highest purpose is to improve the health and welfare of humanity.

That loft ideal is placed on an ‘altar’, surrounded by a few meaningful spiritual objects such as flowers, candles and a small Buddha.

Dozens of times every day, each employee passes the mission statement, and is reminded of his company’s true purpose and his role in achieving it.

Clarus’ president and CEO Robert O. Williams, who formulated the mission statement, believes that by giving the statement pride of place, the actions within the company are more likely to proceed from that higher purpose.

Although all businesses must make a profit to survive, by taking the time to work out the true purpose of the company you work for and aligning it with your own higher intentions, you will have a stronger commitment to your work.

It goes without saying that if your work doesn’t have a positive mission in the world (e.g., it produces junk food), perhaps it is time to seek other employment.

If you place it where you can see it everyday, it wil remind you always to aim high — and also who you really are.

What is your company’s true mission?

To work out your company’s higher purpose, ask everyone in your business to answer these questions:

  • Whom or what do you think your company can best serve?
  • Who or what most benefits, and why?
  • How could it improve or enhance the quality of life for the greatest number of people?
  • What is its impact on the environment?
  • What is its long-term plan in helping humanity or other living things?
  • Does it harm or disadvantage anyone or anything?

What is your company’s mission statement? Please share all ideas about creating a higher intention of your company’s purpose in our new LTF group, 'Work and The Field' - click here to join.

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Generic Viagra Comment by Generic Viagra on October 9, 2009 at 3:14pm
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Ellen Baker Comment by Ellen Baker on September 12, 2009 at 6:38pm
The mission of our small group is to be aware of the universe, create our world (each of us) and work with energy to see the changes that occur for the better because of each and every one of us. Knowledge is the thing that is most dominant in order for this change to happen. I welcome and will give to this site my best attention........
Donna Tosky Comment by Donna Tosky on July 2, 2008 at 9:02am
Inner Sync System Inc. (Canada) takes people on a delightful journey of gender discovery. We assist men and women to drop into a "warm and fuzzy", feel good place regarding the opposite sex. From this new place, men and women begin to consciously create the world they want using the same energy that PEAR lab pointed to in their research with bonded couples and intention. Our mission statement:
1) To have people get they are whole, complete and perfect just as they are.
2) To give our customers direct access to a new level of fun, ease and joy in all their relationships with both the opposite sex and the same sex.
3) To transform the notion of "a war between the sexes" to a whole new realization of who we are as gender that leads to understanding, peace and acceptance.
4) To empower people to honor and be with one another in a way that complements who they are. To empower men and women to achieve their mutual goals, be happy, be satisfied and to get what they want for their lives.
5) To grow our business by providing high quality products that offer great value to our customers.
Dedicated To You - Donna T. & Jason K.- www.DivineDanceOfTheSexes.com
Cindy Martin Comment by Cindy Martin on July 1, 2008 at 8:00pm
my mission statement is to help people protect themselves against crime.
with the skyrocketing price of gas and the rise in crime we should be able to protect
ourselves without having to have a gun. DO NOT BE A VICTIM
safetycmarty.com
Rose-marie Sinclair Comment by Rose-marie Sinclair on June 28, 2008 at 1:14pm
I facilitate a small business that empowers women personally. As the Shift of the Ages has gathered momentum I have a mission statement that says 'Women get together with Your Lights to Lead the Way --otherwise there is no hope for the men'!!
Cheers, Blessings & Laughter Rose-marie QBE.
fatima hocini Comment by fatima hocini on June 28, 2008 at 12:15pm
In our company, we are didicated to our customer sucess, halping them to innovale to become an on demand business model, by offering them software solution and it infrasytucture focused on building their own competitive adavantage
connie Comment by connie on June 28, 2008 at 9:52am
I am sorry if you mistake my writing as an advertisement. It was my first attempt at writing a mission statement for my company. This is something I can and will live by, so it has to be written in a manner that honors the company as a separate entity from myself.
mary Comment by mary on June 28, 2008 at 1:26am
I kind of worked backward on this. I just joined and affiliate program, having no clue as to what I was going to do with it...until now. Although it seems some in here see this as an opportunity to advertise their company. It is a perfect opportunity to look at what is really important here. How is what we are doing going to help with making this bruised and battered planet better for all concerned? Rose's comment has the best advice so far. One family, one person at a time.

As for myself, I am going to make choices which will only benefit people and our planet in a real way. I know now what the answer to my burning question is!

Live Well, Laugh Often, Love Much
M.C.
connie Comment by connie on June 27, 2008 at 9:15pm
My company's new mission statement is simple (and I am just forming it now as I type, so I am pretty sure that once I live with it for a while it will transform into something more elegant)
"Thoreson Design Solutions Inc. main purpose is to help people and businesses that are in the health and wellness industry make the most appropriate visual identities, logos, marketing materials, and websites which will assist their company to make good connections with their clients, and target market. This in turn helps them to provide assistance to other individuals and companies who are working towards physical mental and/or spiritual health.
Connie Thoreson
rose ann kennett Comment by rose ann kennett on June 27, 2008 at 6:38pm
The mission of my life coaching company is to create world peace, one family, one person at a time. It is motivating and transforming to be reminded of the big picture, and I truly believe coaching will transform the world!
RoseAnn Kennett
http://sourceforcoaching.com

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